USHER FIX

Usher may be best known for his sexy songs and killer body, but he’s also quite a star in the fragrance industry. He debuted two scents — Usher HE for Men and Usher SHE for Women — back in 2007 and his most recent releases include UR For Women, UR for Men and Usher VIP. He’s also the father of two sons (Usher V, 3, and Naviyd Ely, 2) and in honor of Father’s Day, we got the 33-year-old dad to talk about grooming, staying in shape, and more.

How do you get ready for a night out?”

I take a bath and it’s always good to brush your teeth! I do have a certain way to get my hair looking right. And of course I put on some ‘smell good.’ The greatest tool of seduction is to have the right scent so If I’m not wearing Usher He when I’m getting dressed, I’m concocting and experimenting with new scents for my fragrance line. I like to test market new blends while developing new scents for a real reaction.”

Can you offer tips on picking the perfect scent for a man?

“Some men like a more aggressive fragrance but to each his own!” (FYI: He also says his most popular scent, Usher HE, is the perfect Father’s Day gift for any dad).

How do you prep for a live performance?

“I usually play a mix on loop for the entire time that I’m getting ready. I also do a series of stretching exercises – about 50 crunches and 20 pushups. When I’m finally dressed and ready, I walk out of the dressing room door and then outside my door, my entire team is there to meet me. We get in a circle and I say a prayer to cover everyone in and out of the circle. Then go to the stage to give my fans the great show that they came to see.”

How do you stay in shape when you’re not on the road?

“Have you ever been around 2 toddlers?”

What are your plans for the summer?

“I have a very busy summer ahead. I’m looking forward to attending my foundation’s, the Usher’s New Look Foundation, World Leadership Conference and Awards which is in July, right after I perform at the Essence Music Festival. Then I’m back in the studio working on my next project.”

 
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For those looking to smell a little sweeter, look no further than the 2010 FiFi award winners, the annual show that doles out honors for the top fragrances on the market.

Held Thursday night, June 10, at the Downtown Armory in New York, the big winners of the night, Michael Kors and Usher, were on hand to pick up their awards: For Kors, the FiFi “Hall of Fame” award and for Usher, “Male Celebrity Fragrance of the Year.”

Kim Kardashian, Sofia Vergara and Tinsley Mortimer cheered them along, as well as winners Bath & Body Works for “Retailer of the Year,” Tom Ford Grey Vetiver by the Estee Lauder Cos. Inc. for “Fragrance of the Year, Men’s Luxe” and Lola Marc Jacobs by Coty Prestige for “Fragrance of the Year, Women’s Luxe.”

As for the fragrances with the most popular appeal, Halle by Halle Berry, created by Coty, nabbed the women’s award while Antonio Banderas’ Seduction in Black by Puig USA Inc. was the winner in the men’s category

Niche fragrance brand Bond No. 9 New York won “Fragrance of the Year, Nouveau Niche” in both the women’s and men’s categories for their scents Bond No. 9 Astor Place and Bond No. 9 Brooklyn respectively.

And for its legendary fragrances, Calvin Klein Cosmetics and licensing partner Coty Prestige were given the “Fragrance Hall of Fame” award for their long-standing scent CK One.

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The Fragrance Foundation is delighted to announce that The Board of Directors has chosen multi-platinum recording star USHER as Male Celebrity Fragrance of the Year. Rochelle Bloom, President of The Fragrance Foundation, comments “Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style.” Usher himself says “I consider fragrance to be one of the most important tools of engagement for seduction! My fragrances are all about what you do with confidence and how you make an impact on the lives of those around you.”

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We admit it; we initially thought this could be another celeb fragrance best reserved for the heavy cologne-loving teenage boy set. But it isn’t so. Usher VIP is a woody blend of clean bergamot, fresh tangerine and exotic saffron with a warm note of nutmeg. It’s sophisticated yet subtle, with scent layers reminiscent of higher end designer fragrances.

Another thing we dig? The star also plays philanthropist. Usher’s New Look is a non-profit created by the singer that helps underprivileged children develop their business and entertainment talents, and then teaches them to use their new skills to affect positive change in their own communities.

Move over, Britney. There’s a new celebrity fragrance in town. And this one is hot.

“Fragrance is the one thing that stays on when everything else comes off,” Usher tells StyleList with a knowing smile.

When we met the Grammy Award -winning crooner at the midtown London Hotel yesterday, he looked cozy yet stylish in a charcoal grey cable knit sweater and dark rinse jeans. It’s no surprise the 31 year-old entrepreneur’s own sense of style was the inspiration behind his new fragrance – Usher VIP, now available in department stores nationwide.

“I asked myself – if I’m meeting a woman for the first time on a date, what scent do I wear? What if it’s a business meeting with executives, or an on-stage performance? So I created a scent that ties sexy to intelligent to elegant, one that you can wear in all different situations with style.”

“My Nanny always played all these ranges of music – lots of James Brown and old blues hits. She was always supportive and nurturing, even when I was trying to find my way and it wasn’t easy. So was my Mom. I want to be able to help other kids develop their talents like that,” says Usher.

With all of these projects, it’s no wonder Usher’s month has been packed. And with the holidays right around the corner, we wondered what a star who seemingly has everything could want for Christmas.

“Oh man, I want to make sure that my kids have the most incredible Christmas! This is Usher’s second and Naviyd’s first,” Usher says of his two children. “My Nanny and I started this tradition where we always come together on Christmas and cook desserts. I want my kids to be a part of it now. It know it’s going to be real messy, but it’s all about having fun together.”

Source: Stylelist.com